Online Marketing Resource Forum
As companies shift marketing dollars to the Internet, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Social Media, Affiliate Marketing and online media buying are becoming increasingly important.
Why is social media important?
Social media has become a part of daily life for many Internet users. Social media is primarily a venue for personal communication between individuals. However, many social media sites have evolved and people have found ways to use them for business purposes as well. Sites such as Facebook, LinkedIn, and Twitter can be a great way to generate new business by using your existing network of friends. Other sites such as social bookmarking sites (Digg, Delicious, etc.) can generate traffic to your website from articles that you post. If an article posted on a major social bookmarking site receives enough bookmarks to be listed on the front page, it could generate thousands of visitors to your website.
Blogs and forums are other types of social media. These types of social media provide you with additional content posted by yourself and by your users, which will result in more traffic to your website as well as more brand coverage.
What are the long-term benefits of Social Media Marketing?
- • Networking
- • Buzz
- • Brand equity recognition
- • Creating trust in a brand
- • Reputation Management
- • Traffic
- • Links for SEO
Why are SEO & PPC Important?
Can your potential customers find you? Everyday millions of people are online searching for products and services. 90% of those people will click on a site that is ranked on the first page. Is that your site or your competitor’s? Proper SEO and PPC campaigns can get you to the first page of major search engines.
Frequently asked questions
- Why hire an outside marketing firm?
- Does internet marketing cost more or less than traditional forms of advertising?
- Why is social media important?
- What are the long-term benefits of Social Media Marketing?
- Is Local Search Marketing right for you?
- What can you Learn from Website Analytics?
- Why use email marketing?
- What is Affliate Advertising?
- What is PPC?
- Why are SEO & PPC important?
- What is an RSS Feed?